But it’s not as simple as just having a website that people can visit. Today’s search engines look for content. The top 10 websites chosen by Google will offer depth and guidance for visitors. Keywords are a thing of the past. That’s why, when choosing a website partner, you don’t want just a developer - you want someone who actually understands financial services.
- Content is king: an online brochure is not enough
- New Zealanders are hungry for financial information
- Demonstrate your financial knowledge to potential clients
Do you want to...
- Position your company in the top ten percent of adviser practices?
- Save time and money in the briefing and development of a website?
- Save time and money in the ongoing administration of the website?
- Ensure your website is legally compliant?
- Have content that is relevant and regularly updated, encouraging people to visit?
- Save time and money by reducing mailing and administration costs?
- Improve your Search Engine Optimisation (SEO) to help grow search engine rankings over time?
Ability to change selected pages yourself.Not an off-the-shelf solution
Strategi has spent over two years exploring the best solution for financial services companies. We looked at off-the-shelf packages and large enterprise systems. We chose something in between the two, a Content Management System (CMS) that can be easily customised to suit your own company’s branding plus look and feel.
We also answered the request of many advisers who said they do not want to incur the cost of a developer every time they wish to make a change to their website. As a result, our CMS is not only able to create as many pages as you need to present your own content, but can even allow you to at any time update your own:
- Staff profiles
- News and events
- Photos of client functions
- Calendar of upcoming events
- Service proposition
- Disclosure statement
Email newsletters created by you.Emails become your marketing tool of preference
There’s nothing easier or more immediate than sending an email out to your clients to help build your business. But you need to know it will be read, and it helps to know who is reading them. Strategi has developed an email marketing programme you can manage yourself. Create your own email newsletters (e-zines), and urgent emails. Then view real-time statistics to see how quickly they are being opened, who by, and which topics they’re interested in.
- Written by you, created by you
- 2 customised templates available with your own unique branding, look and feel:
E-newsletter
Breaking news
To come: segmented/promotional emails - Measureable:
Tracks how many people opened it
Tracks which articles are most popular
Tracks which web pages on your website are being visited
Tracks who (by email address) is reading and visiting what on your website
Secure, fast and expandable
Anyone who has ever had a website managed by their developer knows how hard it is to get a straight answer when it isn’t performing properly. Strategi has solved this by bringing both the management and the hosting in-house. We have a server in Auckland, with restricted access by Strategi and it is secure via a firewall to protect your website from unauthorised intrusion. This server can be scaled in order to maintain operational efficiency. It’s checked daily by Strategi, and backed up daily.
The Content Management System is based on an open-source platform, which means it is continually improved by a large community of developers, and is not owned by a single vendor.
- Strategi has a powerful Virtual Private Server, dedicated to trusted websites only
- Content Management System which can be constantly updated and improved
One-off development cost
We offer a number of options and different levels of investment, from the beginner to the active web marketer.
Web Presence Package
For practices who just want a basic presence on the web.
- As many pages as you need to present your content (supplied by you)
- Your brand story: masthead including company branding, corporate colour, illustrations/photos, profiles
- Ability to update disclosure statement
- Secure, fast, reliable hosting
- Ability to upgrade package at a later date for a lower cost
- $2,990 + GST *conditions apply
Web Marketing Package
For businesses who want their website to grow into an active marketing tool.
- Web Presence Package, plus
- Ability for you to regularly update and maintain an articles/newsletter library
- Vetted by Strategi to ensure compliance
- Email marketing package (see below)
- $4,990 + GST * conditions apply
Web Mastery Package
For practices who want more control over changing their website.
- Web Marketing Package, plus
- Gives you control over your ‘people and clients’ pages, which includes: News page Staff profiles Event calendar for client seminars and functions Photo gallery
- Coming soon: survey and questionnaire tool
- $6,990 + GST *conditions apply
E-Marketing Package
For practices requiring e-newsletter capability only. Create and send emails whenever you want to. Note this package is included in Web Marketing and Web Mastery packages, but is not included in the Web Presence Package.
- 2 email templates: Newsletter Breaking news
- Masthead design and artwork containing your own unique branding, look and feel
- Created and sent by you
- Statistics provided
- Link back to your website
- Distribution fee extra – $10 per mailout plus 2 cents per recipient (normal retail price 6 cents per recipient) plus GST
- $990 + GST *conditions apply
Statistics can only be collected as a result of the links that have been clicked on by viewers and so ideally your e-newsletter should link back to full articles and web pages you have updated on your website, so you can capture this information.
Once you have paid the once-only $990 plus GST to obtain your e-zine templates, then you can produce as many e-zines as you want and all you pay is the $10 service fee plus 2 cents per recipient delivery fee.
Ongoing monthly cost
Website administration
Once your website has been developed, you will incur a competitive monthly fee for the hosting and maintenance of your website.
- Web hosting at a competitive cost
- Secured hosting via a dedicated Virtual Private Server (VPS)
- Backup facility
- Ongoing technical maintenance as required
- $65 + GST per month
Content update and review
As an optional extra, Strategi can supply you with monthly articles for your website plus review any additional material you wish to add to your website, after its development, to ensure compliance standards are maintained.
- Updated articles written by Strategi for your homepage supplied on a monthly basis
- Review of all new content to be uploaded to the website to ensure new material is grammatically correct and compliant with all legislative requirements before publication
- Additional cost of $85 + GST per month
Contact us today to get your website and e-newsletter development underway!
*Conditions : pricing can vary depending on the agreed scope of work.
